Leeds and St Helens-based Widd Signs has completed a five-figure project for Primark at the clothing
retailer’s new multi-million-euro flagship store on Prague’s Wenceslas Square.
The digital and traditional signage specialist designed, manufactured and installed over 100 signs at
the store – the retailer’s 396 th and its first in the Czech Republic.
The project comprised of illuminated external Primark branded signs measuring almost five meters
in length, as well as unique internal directional and departmental signage on each of the store’s
three floors.
It’s the latest project Widd Signs has completed for the retail giant, with the Leeds-headquartered
company transforming more than 150 Primark stores over the last 14 years, including its flagship
Barcelona outlet last year.
Commenting on the project, Widd Signs managing director Gary Williams said:
“We’re proud to serve as one of Primark’s trusted suppliers and delighted to have been able to play
our part in helping to create this incredible new store.
“This truly was a turnkey project, with our specialist teams designing, manufacturing and installing
all of the signage, overcoming numerous challenges along the way, including the Covid-19 travel
restrictions.”
Primark’s Wenceslas Square store is located in The Flow building, which was designed by the UK-
based architectural firm Chapman Taylor.
Established in 1888, Widd Signs provides signage consultancy, design and production to a range of
high-profile businesses operating in the construction, retail, and sports and leisure sectors. Its clients
include established construction companies such as Sir Robert McAlpine and Winvic, and leading
retailers including Marks & Spencer, Primark and Schuh.
