Acquired through MacComms’ own active social media presence, Medicinal Kitchen founder Emma Kirke approached the firm for assistance in growing the new nutritionist business. MacComms created a schedule of activity with content for press releases and features in target publications, developing relationships with key organisations to promote the brand further. MacComms advised a dedicated brand, consistently used across collateral would be needed to enhance the professionalism of the firm and is assisting with the development of a new, user-friendly website. MacComms has also researched, written and submitted a number of award entries for the business and its inspirational founder.