Having developed a relationship with Ellie whilst at the Chamber of Commerce, Lattitude7’s founder Martin Haigh approached MacComms to create a marketing and PR strategy to support the business and primarily help promote its personal development training programmes. MacComms also assisted in the event management of its fifth birthday party and promoted Martin’s efforts for charity via his triathlons for a local charity, close to his heart. Promoting the activities via e-shots, social media and successful media coverage, Martin was able to secure more than £1,000 for charity and successfully book a number of delegates onto the popular Stage Fright programme.