With The Mirror reporting that Brit’s collectively spend almost £1billion on the day of love, here at MacComms, we believe that it’s not only love for your other half that is important. For business owners, it is important to show your business some love too to help it flourish and grow!
Not sure how? Here are our five top tips on how your well-loved business can get the best results this Valentine’s Day…
1. Social Media
Embrace the increased traffic online! ‘Instabragging’ and posting photos of presents on Facebook has led to an increase of pressure on partners to get it right for their loved ones. Make sure your business capitalises from the extra traffic on your target social media platforms to ensure maximum exposure over the weekend.
If you’re a florist or chocolatier, you should already be boosting efforts ahead of what is probably your busiest day of the year – but B2B firms can benefit too. #ValentinesDay is sure to be trending so use clever messages with your keywords in posts on Twitter and Instagram, and it’s increasingly common practice to use hashtags on Facebook too! A great way to get involved is to change your social media images to ones that fit the theme of Valentine’s Day. For example, adding some hearts and changing the colour theme to your logo and setting it as your Twitter header to show that your business is celebrating love too.
2. Press releases
Stand out from your competition via a special Valentine’s press release. Can you provide an opinion or comment on how much love is in your industry this Valentine’s Day? If you are a financial company, the media love statists on expenditure so use your business know-how to place a spokesperson within your business as an expert and provide the facts. Learn how to write press releases here
3. Blog posts
Indulge your online presence and get more mileage from your press releases. Adapt the article into first person and uploading the content to your website, it provides yet another platform to demonstrate your expert opinion within your sector. Adapt the piece to first person to place yourself as an expert on your website and if you’re B2B, post it to LinkedIn too. Don’t be afraid to use a more informal and personable voice in your blog posts, this is a useful technique to add credibility and interact with your customers.
4. Mail-shots
Whether you use an online tool such as MailChimp to create e-shots, or you’re embracing the return of physical direct mail since its demise, why not show your customers some love with an offer this V day?
Treat your customer to a value-added extra purchase, free delivery with an increased minimum spend or incentive a refer-a-friend offer to grow your customer base and sales.
Target the delivery of an electronic communication to the optimum date and time according to when your audience is most likely to be online and be sure to track your open and click through rates, linking your Google Analytics to monitor traffic as a result of the campaign.
5. Awards
Nothing shows your business more love than an award or accolade placing you as an independently verified winner in your sector or geographical location. Now is the time most award entries are open with ceremonies generally held in spring and autumn.
Plan your upcoming awards and write a compelling application ahead of the deadline with plenty of evidence-based statistics and testimonials from satisfied customers.
And if you want some help to showcase your business as award-winning then we’re the agency for you! We don’t mean to brag but the results speak for themselves and we’ve got a phenomenal success rate with award shortlistings and wins for our clients!
With a clear strategy in place to ensure all of the above is regularly and professionally executed your business will feel the love from increased exposure, enquiries and ultimately sales.
And what’s more, our team are extremely passionate about what we do! Here’s what we love about our roles at MacComms:
Managing director, Ellie MacDonald, says:
“I love leading an enthusiastic team who I’m happy to reward for all their hard work. Being able to share the success of the business with them is just one of the many perks of leading a driven and successful team.”
PR and social media apprentice, Amber Tennant, adds:
“I love supporting clients through social media. Interacting with people and expressing my creativity through engaging posts, photography and videography, my role here at MacComms allows me to do just that!”
Jenifer Ogden, our account manager comments:
“I love helping to promote a wide variety of fun and unique businesses! PR has always been a passion of mine and it’s great to be able to do what I love full time within a great team!”
If that seems too much to take on yourself, then why not let us manage it for you? Contact ellie@maccomms.net to discuss further.
